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Branding: PeopleFirst

Technology, innovations and ideas are of no use if they do not solve a real problem. Therefore, we return to the origin. We put people first to develop strategies and campaigns that connect them with their real needs. We are inspired by classical Greek art because it reflects the proportion and natural harmony of the […]

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Campaigns

Vende Patria

Vende Patria Ministerio de Turismo El Salvador Project: PitchResult: WonAgency: 4am Saatchi & Saatchi. El Salvador Context During 2015, San Salvador has been positioned by media as the “Homicide Capital of the World,” affecting El Salvador’s global perception.  Worried about the decrease in tourism entries, the Ministry of Tourism of El Salvador asked agencies for […]

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Campaigns

Gatorade

Gatorade Warehouse Project: PitchResult: Won When Gatorade Guatemala approached us for a first-digital proposal, they were clear: “We need to increase our consumption by xx%.”  How to make current consumers drink one more Gatorade a week?  Through exploring, we found that people in Guatemala are interested in 
 health and well-being. It’s growing from a […]

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Be Here Now

Business objective Incrementar el número de visitantes turísticos a El Salvador  Brand objective Posicionar a El Salvador como un destino con atractivos turísticos.  Challenge Transformar de Video Marca País a Video Marca Destino,  Incluyendo los siguientes pilares de contenido:  Atractivos Turísticos Infraestructura Conectividad Aventura Sol y Playa Cultura Historia Tradiciones Hoteles Restaurantes Centros comerciales Centro […]

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Navidad Junto a Tí

¿Cómo incrementar el número de turistas en 400K para el final del 2015? Objetivo Incentivar a los salvadoreños en el extranjero a visitar HOY a su familia en El Salvador.  Problema Ya sea por motivos económicos o por temas familiares, muchos salvadoreños se limitan ellos mismos que no pueden venir/regresar a su país.  Insight Somos […]

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Campaigns

Wild Souls

Objective Increase the number of new tourists by 400K by the end of December. Issue December looks like family gatherings and friends increasing internal tourism in the United States. But not everybody wants to follow the traditional once-a-year family holidays full of unknown aunts and cousins. Our insight Under the winter sweaters and snowflake wrapped Christmas gifts, young hearts yearn for […]