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Campaigns

Branding: PeopleFirst

Technology, innovations and ideas are of no use if they do not solve a real problem. Therefore, we return to the origin. We put people first to develop strategies and campaigns that connect them with their real needs. We are inspired by classical Greek art because it reflects the proportion and natural harmony of the […]

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Campaigns

Case Study: Vende Patria

Project: PitchResult: Won During 2015, San Salvador has been positioned by media as the “Homicide Capital of the World,” affecting El Salvador’s global perception.  Worried about the decrease in tourism entries, the Ministry of Tourism of El Salvador asked agencies for proposals to increase interest among American citizens. “We don’t need to generate interest. We […]

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Campaigns

Case Study: Gatorade

Project: PitchResult: Won When Gatorade Guatemala approached us for a first-digital proposal, 
 they were clear: “We need to increase our consumption by xx%.” How to make current consumers drink one more Gatorade a week?  Through exploring, we found that people in Guatemala are interested in 
 health and well-being. It’s growing from a fad to […]

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Campaigns

Be Here Now

Agencia: 4am Saatchi & SaatchiCliente: Ministerio de TurismoProject Manager: Alicia AragónDirector de Cuentas: Juan José Pineda, Argentina Valladares.Estrategia: Delmy AlvarengaCreatividad: Delmy Alvarenga, Melvin Rodríguez, Paul Sierra.Redacción: Karla Rauda, Delmy Alvarenga.Asesoría de producción: Andres D’Antonio, Paul Sierra. (via Be Here Now)

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Campaigns

Navidad Junto a Tí

Agencia: 4am Saatchi & SaatchiCliente: Ministerio de TurismoBrand Manager: Karla HandalDirector de Cuentas: Juan José Pineda, Coralia GranadosEstrategia: Delmy AlvarengaDirección Creativa: Melvin RodríguezRedacción: Karla Rauda Planificación de medios: Meylin SánchezProducción: Andrés D’Antonio (via Navidad Junto A Tí on Behance)

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Campaigns

Wild Souls

Objective Increase the number of new tourists by 400K by the end of December.Target IssueDecember looks like family gatherings and friends increasing internal tourism in the United States. But not everybody wants to follow the traditional once-a-year family holidays full of unknown aunts and cousins.Our insightUnder the winter sweaters and snowflake wrapped Christmas gifts, young hearts yearn for unparalleled adventures.  Challenge Ditch […]