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Strategy

Sin propósito no hay paraíso

  En Octubre tuve el honor de participar en el primer Dribbble Meet-Up en San Salvador, El Salvador, donde junto con otros 2 estrategas y creativos, compartimos nuestras experiencias y los procesos creativos de estrategia y creación de marcas.

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Research & Insights TeamWork®

TeamWork® Workshop

We learn when we open to our playful nature.  Seriously playing with employees empowers both, senior management and teams. Client: Domino’s PizzaCategory: Human ResourcesAgency: 4am Saatchi & SaatchiMethodology: Qualitative ResearchWorkshop Facilitator: Delmy AlvarengaOne on one Interviews: Yaimara PalomoDocumentation & Logistics: Alejandra Barrientos

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Education

Digital Creative Strategy

A master class given at Escuela de Negocios Alto Nivel, Guatemala. During this class, I presented 3 real life strategy development cases. (via Master Class Creative Strategy)

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Education

Cool hunting en la Construcción de Marca

A one-month course given at Universidad Rafael Landivar, Guatemala as part of the program “Marketing e Innovación”, designed by ACADEM/UGAP. (via Class Cool Hunting 101)

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Campaigns

Vende Patria

Vende Patria Ministerio de Turismo El Salvador Project: PitchResult: WonAgency: 4am Saatchi & Saatchi. El Salvador Context During 2015, San Salvador has been positioned by media as the “Homicide Capital of the World,” affecting El Salvador’s global perception.  Worried about the decrease in tourism entries, the Ministry of Tourism of El Salvador asked agencies for […]

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Campaigns

Gatorade

Gatorade Warehouse Project: PitchResult: Won When Gatorade Guatemala approached us for a first-digital proposal, they were clear: “We need to increase our consumption by xx%.”  How to make current consumers drink one more Gatorade a week?  Through exploring, we found that people in Guatemala are interested in 
 health and well-being. It’s growing from a […]

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Research & Insights

Research: Gatorade

Cliente: Gatorade Guatemala.Objetivo: Incrementar el consumo de Gatorade en x%. What is? Fitness maniacs = de moda a cultura. En los últimos años ha surgido una consciencia mayor hacia la salud, la comida sana, 
 el cuidado personal y un estilo de vida más sana. Yo vs. Yo “Nunca voy a ganar un 21K, pero […]

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Strategy

Growth Analysis: Cervecería Centroamericana S.A de C.V.

This document is the result of the third module of Coursera’s Business Strategy Specialization: “Growth Strategy”. The selected business is Cervecería Centroamericana, from Guatemala. The purpose of this work was to apply the key concepts such as Scenario Planning, Game Theory, Pay-off Matrices and M&A Analysis. (via Growth Analysis: Cervecería Centroamericana)

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Strategy

Industry Analysis: Cervecería Centroamericana S.A de C.V. 

This document is the result of the first module of Coursera’s Business Strategy Specialization: “Foundations of Business Strategy”. The selected business is Cervecería Centroamericana, from Guatemala. The purpose of this work was to apply the key concepts for business analysis and understanding.  (via Cervecería Centroamericana: Industry Analysis)

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Strategy

Advanced Business Analysis: Cervecería Centroamericana S.A de C.V.

This document is the result of the first module of Coursera’s Business Strategy Specialization: “Advanced Business Strategy”. The selected business is Cervecería Centroamericana, from Guatemala. The purpose of this work was to apply key concepts for business internationalization, diversification and stakeholders analysis. (via Cervecería Centroamericana: Advanced Analysis)