For the Birds
For the Birds
I tried to do something less elaborate, playing with geometry and using colours I don’t normally use.
Although I’ve been wanting to do something with this kind of dark green and gold, I don’t think I like this result. I think the drawing is good for a sketch but needs more thought to be rendered.
Perhaps a comic style would be fit for it? 🤔 🤔 🤔
For the Birds
This one was a fun to build up.
For starters, I was listening Lady Gaga, which fancy pop aesthetics are not seen in this artwork, but the pop music really put me in a loose, fun mood, which I hope is reflected on the loose vector shapes.
Compared with the previous birds artwork, this one is a messy vector composition. No order, just free hand drawing on the canvas, filling up shapes with subtle delicate transparencies.
I hope you enjoy this one as much I enjoyed creating it!
Thank you for staying home.
For the Birds
Some of you know I have an artistic fascination for birds. Last year, I started a one month project called For the Birds. The idea was to draw one bird per day.
Now, I’m on my tenth day #stayhome, I decided to unpack my digital tools and create some illustrations with these birds I drew the year before.
The digital versions are not exactly the same as the pencil ones, but reinterpretation of previour work is always the creative’s prerrogative.
Thank you for staying home!
via A Visual Story
Regresa nuestro tradicional conversatorio: “Mujeres en el Diseño” como siempre con invitadas de lujo!!!
Tendremos a Florence Romero – Diseñadora gráfica y una de las propietarias de Imprímelo, una persona que da trabajo a diseñadores. También estará Delmy Alvarenga – Diseñadora gráfica, estratega, diseñadora de procesos organizacionales y dirección de equipos creativos. Y en el área de Diseño de Vida otra gran profesional Nadina Rivas – Coach, experta en liderazgo, marca personal, comunicación intuitiva y emprendedora.
Tigo Business Forum 2018
Playing with shades. Sepia tones.
Démonos un break para innovar
Salgamos de lo mismo de todos los días y démonos un break lo suficientemente estimulante para entender que la energía que produce una idea es la misma que cambia al mundo.
Para entender que si sumamos tu idea con la mía con la de otros, llegaremos a soluciones reales y relevantes.
Démonos un break para construir desde la inteligencia colectiva, porque las redes de trabajo y los nuevos modelos de colaboración es la evolución que garantiza la supervivencia.
The Story of a Coffee Break
November 2015. Back in El Salvador, I gathered with Flor Aragon, a creative director I worked with back in 2012 at BBDO. She was closing a 20 year relationship with this creative agency and I was prospecting ideas for the future.
We gathered at some bar, we shared experiences, stories, dreams and visions and the idea of joint effort emerged.
We had ambition and the desire to build a creative shop with all the freedoms it’s supposed to have.
This is when Brand Strategy and Storytelling service business emerged.
We gathered. We dreamed and between coffee cups, Radiohead, Pink Floyd and Agatha’s quality assistance, we build the business model, not once, but around 5 times.
A brand is born
April 2016. I’m not a design freak anymore. We had to have the value proposition first before I could sketch even a little. The purpose was set: to build brand stories. We brainstormed the name and after some time, Flor highlighted our most common trait: we’re both coffee lovers and stories emerge not in a war-room but drinking coffee. I was clear: we would invite our clients for a coffee break so we could talk about their issues, aspirations, and challenges. This is how “Coffee Break” became the name.
And so, the iteration began.
The coffee gets too coffee
I wasn’t sure of “coffee” the identity was supposed to be, so I let my creative mind wander from the literal side of “coffee” to the iconic aspect of “enjoying a break with coffee”
Yes, I know I’m a version freak
I explored by hand, on Illustrator, on Paper trying to find the right stroke that would express the brand character until Flor said “Enough! Quit playing! We need a logo!”. So, I got myself together and narrowed down the logo proposals to something more corporate that could work for sealing, branding, invoicing purposes.
It’s 2020 and I work no more.
Whatever analytical strategic creative marketing job I thought I was worth doing, well, not true anymore. Robots do it better, cheaper, faster. Watson® is the Number One in every enterprise. Now I understand why the Holodeck crashed when Sherlock Holmes setups where displayed.
At least I was mindful enough (yes, mindful, not clever since robots are way smarter than me) to use my time and energy to design a not-so-perfect exit strategy. It is now when I realize it was worth the blood, toil, sweat and tears. It’s 2020 and I’m happy teaching Spanish, yoga and mindfulness meditation to hippies revivalists down in some beach in Costa Rica or Atitlán, for God’s sake. Mindfulness is still a job most robots can’t accomplish, or so I like to think.
But don’t play fool.
In time, robots will take this mindfulness “job” too. I just hope it won’t be too soon.
In the meantime, breathe deep andlet go.