Categories
Campaigns

Branding: PeopleFirst

Technology, innovations and ideas are of no use if they do not solve a real problem. Therefore, we return to the origin. We put people first to develop strategies and campaigns that connect them with their real needs. We are inspired by classical Greek art because it reflects the proportion and natural harmony of the […]

Categories
Strategy

4am Saatchi & Saatchi se enfoca en el valor humano

En un mundo donde existe tanta información y maneras de conocer al ser humano, las agencias de publicidad tienen el reto de replantear el negocio y su estructura, para poder acercarse a las personas de una forma diferente. Las marcas que hoy no usen la data/información a su favor para humanizarse, tienden a desaparecer, debido […]

Categories
Strategy

Case Study: People First

Context 4am Saatchi & Saatchi, a privately held company, operates under Saatchi & Saatchi proven agency model. However, the 41-year-old company has experienced lots changes over the years, ranging from media buying to creative performance to digital business transformation. Although these strategies have proven successful, the need and hungriness to evolve continues. How to prove […]