Increase the number of new tourists by 400K by the end of December.
December looks like family gatherings and friends increasing internal tourism in the United States. But not everybody wants to follow the traditional once-a-year family holidays full of unknown aunts and cousins.
Under the winter sweaters and snowflake wrapped Christmas gifts, young hearts yearn for unparalleled adventures.
Ditch the traditional “family” holidays.
Agency: 4am Saatchi & Saatchi
Client: Ministerio de Turismo
Brand Manager: Karla Handal
Account Director: Juan José Pineda, Argentina Valladares
Strategy: Delmy Alvarenga
Creative Direction: Paul Sierra
Copy: Karim Bukele
Manifesto: Karla Rauda (spanish version), Delmy Alvarenga (english version)
Head of Production: Andrés D’Antonio