Categories
Campaigns

Gatorade

Gatorade Warehouse Project: PitchResult: Won When Gatorade Guatemala approached us for a first-digital proposal, they were clear: “We need to increase our consumption by xx%.”  How to make current consumers drink one more Gatorade a week?  Through exploring, we found that people in Guatemala are interested in 
 health and well-being. It’s growing from a […]

Categories
Research & Insights

Research: Gatorade

Cliente: Gatorade Guatemala.Objetivo: Incrementar el consumo de Gatorade en x%. What is? Fitness maniacs = de moda a cultura. En los últimos años ha surgido una consciencia mayor hacia la salud, la comida sana, 
 el cuidado personal y un estilo de vida más sana. Yo vs. Yo “Nunca voy a ganar un 21K, pero […]